In a recent episode of the "Search Off the Record" podcast, the topic of "Is SEO obsolete" was discussed, and Gary Illyes was optimistic about it. He believes that the statement "SEO is dead" has been discussed since 2001, but in fact SEO still exists today. RAG stands for Retrieval-Augmented Generation, which adds a step before the original large language model (LLM) generates text: retrieving information from an external specific knowledge base. For example, AI customer service will first call the company's policy documents through RAG, and then generate the corresponding answer.John Mueller also talked about the topic of RAG. John Mueller said that although the SEO process is still important in the generative application of artificial intelligence, search engine optimization still needs to focus on crawling, indexing and ranking. Because the website still needs to be crawled, retrieved and included in the ranking system by artificial intelligence, but this ranking produces integrated content rather than original web links. Artificial intelligence has profoundly changed search engine optimization (SEO) in three aspects: The traditional natural search results page (that is, the previous 10 blue links) is no longer applicable. Users query through daily conversations, which changes the way the relevance algorithm…...

A private blog network (PBN) is a strategy to boost the search engine rankings of a main website by creating multiple blog sites. What is a PBN? A private blog network (PBN) is a collection of websites designed to boost their organic search visibility by linking to other websites. The logic of this network is that these "feeder" websites will pass link weight back to the main website, thereby enhancing its authority and, in turn, improving the ranking ability of that website. Using a private blog network (PBN) is considered to be manipulating search engine algorithms. Therefore, Google considers this behavior a linking strategy that violates its webmaster guidelines, making it a black hat SEO method. How does a PBN work? PBNs make it look like a website has "earned" links from other websites through its own strength. This is the main reason why backlinks are an important factor in Google rankings: every link to your website is a vote of confidence in your content, indicating to Google that people like and trust your content. By having other sites in your PBN link to your "profitable" site, you can artificially increase these votes of confidence, hoping that Google will see…...

In the field of SEO, there is a widely circulated saying: "Content is king, external links are emperor". Regularly updating the news content of the website can not only improve the website's ranking in search engines, but also attract more users to visit. Many people will ask, when the website's keyword layout is completed and the traffic reaches a certain level, do you still need to continue to publish new articles? Today, let's explore why frequent news updates are so important for Google SEO. 1. Satisfy the preferences of search engines Increase the frequency of crawlers' visits Search engine crawlers, such as Google's Googlebot, visit websites regularly to obtain new content. Frequently updating news can attract crawlers to visit more frequently, thereby discovering and indexing new content faster, and increasing the chances of pages being crawled and displayed. Improve the timeliness of content Search engine algorithms usually give priority to displaying the latest and most relevant information to users. Regularly updating news content can ensure the timeliness of information, convey the activity of the website to search engines, and maintain good signals, which can help improve search rankings. 2. Respond to changes in user needs Provide the latest updates News…...

I now buy new domain names mainly on Cloudflare for two reasons: first, its price is more affordable than other platforms; second, resolution and deployment are very convenient. In addition, if you need to use its free CDN service, you also need to bind it. It is much easier to choose Cloudflare from the beginning. Advantages of Cloudflare domain name registration Price advantage Cost pricing strategy: Cloudflare provides domain name registration services at cost price and does not make additional profits. This allows users to register domain names at a lower price. For example, the annual cost of a .com domain name is less than $10. Price stability: Cloudflare promises not to increase prices year by year, thus avoiding the common problem that many platforms have a sharp increase after enjoying the discount in the first year. User experience Quickly responsive control panel: Cloudflare's control panel interface is simple and responsive, and users can easily manage domain names and DNS configurations. Automation function: Add more automation functions, especially in the setting of domain names and MX records, to simplify the management process. Security and Functionality Free Security Features: DNSSEC, two-factor authentication, and WHOIS privacy protection are provided, which add extra…...

Search engine optimization improves your website's performance in the search results page (SERP). To make it more search engine friendly, you need to make sure your SEO strategy is in line with Google's webmaster guidelines. However, staying up to date with the latest optimization techniques is not easy, and if not done properly, you may be penalized by Google first. If there are problems with your SEO strategy, your website's ranking in the search engine will be affected. To avoid Google's manual penalty on your website, try to avoid some common SEO mistakes, such as keyword stuffing and duplicate content. In this article, we will explore some common SEO mistakes you may make on your website and share how to circumvent them to stay ahead of the competition and provide a great user experience for your target audience. 1. Lack of knowledge about your target audience When consumers are interested in a brand, many factors influence their decision. The most critical factors include product quality, brand communication, and customer experience. People tend to interact with brands that are responsive and attentive to customer needs. A business’s most important asset is its customer base. However, if marketers don’t understand their target…...

People are making thousands of dollars with AI, so why aren’t you doing the same? If you’re looking to make a career change, start a new business, or try out a different technology, then taking a deep dive into AI could be your next step. The gold rush is in full swing. While everyone is talking about AI replacing jobs, smart entrepreneurs are already using it to create entirely new revenue streams. If you don’t act now, you may regret it later. Replace your salary with income generated by AI, become a new-age freelancer, or attract more clients to your existing business. AI isn’t just a trend, it’s profoundly changing the way people work, create, and make money. From automating routine tasks to creating opportunities for new businesses, AI has become a money-making tool that almost everyone can use. Here are a few ways you can jump on the AI ​​bandwagon. Create A Side Hustle Graphic design and video production used to require a lot of time and a high level of technical skills. Now, AI platforms like Canva and Runway make it easier for people to create visuals and video content that appeal to the eye. Many freelancers are…...

Can you change your Twitter or X account? Yes, you can change your Twitter handle at any time. Unlike Instagram, which limits you to only two changes every 14 days, Twitter has no limit on how often you can change your handle. Your new username must be between 4 and 15 characters and can only use letters, numbers, and underscores. At the same time, each username is unique. Please note: When changing your nickname, it is recommended that you notify your followers. This way, they can reply and send messages directly using your new handle. How To Change Your Twitter Or X Handle? Click "More" On The Left And Select "Settings And Privacy" Select "Your Account" and click "Account Information". Confirm Your Account Login Password. Select "Username" Fill In Your New Username Tap "Save" In The Lower Right Corner 1. Click "More" On The Left And Select "Settings And Privacy" Click "More" on the left and select "Settings and Privacy" 2. Select "Your Account" And Click "Account Information" Select "Your Account" and click "Account Information". 3. Confirm Your Account Login Password Confirm your account login password 4. Select "Username" Select "Username" 5. Fill In Your New Username Fill in your…...

What is Off-page SEO? Off-page SEO (search engine optimization) refers to efforts to improve your website's organic ranking in search engines without making changes to the website itself. This often includes strategies such as link building, guest blogging, and social media promotion. The main goal of off-page SEO is to make your website more credible and authoritative to search engines and users. It is an integral part of a successful SEO strategy. Notes: Off-page SEO is sometimes referred to as off-page SEO or off-page optimization. Why Is Off-page SEO So Important? Importance of off-page SEO Off-page SEO is important because it shows search engines that your website is important to web users. Each link you receive is an endorsement of your website by another source, indicating that your website is high quality. This makes external links a key factor in SEO quality among similar websites, which helps search engines determine how to rank your website in the search results page (SERP). A website with off-page SEO is able to improve its ranking in search engines through backlinks, mentions, and social media promotion. For example, when we compare two wedding websites with similar content, which one will rank higher? If multiple…...

Google has begun rolling out the third core update of 2024, the November 2024 Core Update. This update kicks off at approximately 3:30 PM ET on November 11, 2024, and is expected to take about two weeks to roll out. At this point, it looks like a regular core update, with no new details revealed about what changes or improvements will be made. We already knew this update was coming, and it arrived as expected yesterday afternoon. Google also said not to expect HCU-affected sites to recover as a result of this update. So far, we've noticed some people reporting a more significant drop in their rankings. However, most people say they still haven't noticed any changes as I write this. Of course, I'll continue to monitor the discussion and share what I see in the next few days. Also, volatility monitoring tools mostly show normal volatility, so this may not have really started yet. Yes, it was released on the Veteran's Day holiday in the United States, but it looks like it was launched before the massive shopping season after the Thanksgiving holiday. Google latest algorithm direct link URL: https://status.search.google.com/summary Quick Summary of Google’s November 2024 Core Update: Here…...

If your website has been lost or hacked, or you've found your dream domain among expired and deleted domains and want to restore old historical website pages from your previous website. You may face difficulties in restoring your content. We recommend that you back up your website regularly, but if backups are not possible, there are other solutions. The Internet Archive (also known as the Wayback Machine) regularly takes snapshots of many websites and may have a backup of your website. So stay tuned, we will teach you how to search the archive and use the Wayback Machine to retrieve your content. You can then use these fragments to rebuild your website. Disclaimer:The following steps will teach you how to obtain or reconstruct a cached static image of your website from the Internet Archive. This process provides a starting point for rebuilding your website. In addition, the Internet Archive cannot guarantee that your website files will be saved. The following steps should only be considered as an alternative to restoring an actual backup of your website. This process only works for static websites and cannot be applied to content management system platforms such as WordPress. Search the Archives Search the…...

Do you want to know what website tools can view nearly three decades of old historical caches of websites? First of all, it is recommended that you can use the Wayback Machine and some other methods to view old versions of web pages. Let's take TikTok as an example today and see what TikTok looks like in 2019. This article from 7 SEO will teach you how to use the Internet Archive's "Wayback Machine" tool to access archived snapshots of web pages. What you need to know Try the Wayback Machine to view old websites. Search or browse pages by entering a URL or keyword. For a full throwback experience, use OldWeb.today. The most used "View old History" website Wayback Machine Archive.today OldWeb.Today Library of Congress Search Engine-Cache Web Cache Viewer Stanford Web Archive Portal Memento Time Travel UK Web Archive Wayback Machine The Wayback Machine is the premier tool for finding old web pages. It is an Internet Archive project, a nonprofit organization that provides a collection of websites, software, movies, and books. Founded in 1996, the Wayback Machine regularly captures and saves snapshots of thousands of websites. Currently, the platform stores a staggering 866 billion web pages, proving…...

SEMrush is one of the most popular SEO keyword research tools in the world. I personally find it very convenient to help users find the right keywords, and I have been using it for several years. This guide will assist SEO experts in mastering how to make the most of SEMrush for keyword research. SEMrush provides three important features for keyword research. They are as follows: Keyword Gap Keyword Overview Keyword Magic Tool (the most important) After reading this guide, you will have the skills to use these features in various scenarios. Get a list of keywords that your website ranks for. If you already have a running website and want to find new keywords to further optimize, you should first identify the keywords you are currently using. How to do this? In the search box enter the URL of the domain (don’t click on search). Select ‘Organic Research’ from the drop down list on the left of search box. Organic Research You will be taken to the Organic Research dashboard, which displays various data. From now on, we will analyze this important data from the perspective of keyword research. Organic Keywords Trend Let's understand the meaning of the various…...